How to Do a Content Audit for SEO in 10 Steps
How to do a content audit for SEO in 10 steps: inventory every URL, attach 12 months of data, then decide what to keep, improve, merge, repurpose or remove.
Read article →How it works
- Enter a seed keyword or paste a list of terms (for example
crm software). - The tool analyzes commercial signals and competition cues in each phrase.
- It scores value and difficulty, then clusters related terms into ad-group sets.
- You get a grouped, scored list ready to shape a paid campaign structure.
What it shows
- Commercial value score — how strongly a term signals buying intent.
- Competition estimate — relative difficulty of bidding on the keyword.
- Intent signals — words like buy, price, software and quote that lift value.
- Ad-group clusters — related keywords grouped for tight campaign structure.
- High-value terms — the phrases most worth prioritizing for paid traffic.
- Low-value filters — informational terms better suited to organic content.
Common use cases
- Planning ad groups — start a campaign from clustered, scored terms.
- Prioritizing budget — focus spend on high commercial-value keywords.
- Filtering keyword lists — strip out research terms unlikely to convert.
- Comparing opportunities — weigh value against competition before bidding.
Example
Enter project management tool and the tool might score buy project management software as high value and group it with project management tool pricing into one ad group, while flagging what is project management as low value for paid traffic.
Frequently asked questions
Is the PPC Research tool free?
Yes — completely free with no signup and no limits. Analyze as many keywords as you like.
Are these exact CPC figures from Google Ads?
No — live CPC requires an active Ads account. Instead the tool estimates relative commercial value and competition from proven intent signals, which is fast and reliable for planning. Confirm exact bids in your Ads account.
How does this fit with organic SEO?
Use the Keyword Research tool to build your full list and the Search Intent Analysis tool to separate buyers from researchers, then send commercial terms here. Our search intent guide explains why intent drives value.
