How it works
- Paste your text or enter a page URL — the tool fetches the live HTML and reads the rendered content.
- It maps your heading hierarchy, checking for a single clear H1, logical H2/H3 subheadings and headings phrased as the exact questions users ask.
- It measures whether a direct, concise answer sits immediately under each question heading, and whether passages stay self-contained at roughly 40–80 words.
- It scans for extractable formatting — bullet and numbered lists, tables, definition lists — and for answer schema such as FAQPage/QAPage JSON-LD, HowTo steps and a TL;DR block.
- Every signal is weighted and rolled into an AEO score plus a snippet-readiness bar, with each issue paired to a concrete how-to.
What it checks
- Question-based headings — whether your H2/H3s are phrased as the real questions users type, not vague labels.
- Direct answers — a concise, standalone answer placed immediately under each question heading.
- Self-contained passages — short, quotable blocks of roughly 40–80 words that make sense out of context.
- Extractable formatting — bullet or numbered lists, tables and definition lists that answer engines can lift cleanly.
- Heading structure — exactly one clear H1 and a logical, well-nested H2/H3 outline.
- Answer schema — FAQPage/QAPage JSON-LD, HowTo/step markup and a visible TL;DR or quick-answer block.
Why it matters
Answer engines don't read your whole page — they pull the single cleanest passage that answers the query and quote it. If your key answer is buried three paragraphs deep, wrapped in qualifiers, or split across the screen, the model can't extract it and picks a competitor instead. A page built for AEO puts the answer right where machines expect it: a plain question heading, a tight response beneath it, and structure that signals exactly which chunk to cite. That's the difference between being the source of the answer and being invisible below it.
How to improve your score
Start by rewriting vague headings as the literal questions your audience asks, then place a two-to-four-sentence direct answer immediately under each one. Break dense prose into self-contained 40–80 word passages, and convert step-by-step or comparison content into lists and tables that lift cleanly. Add FAQPage or HowTo JSON-LD so the structure is machine-readable, ensure you have exactly one H1, and open with a short TL;DR. Re-run the checker after each edit to watch your snippet readiness climb.
Frequently asked questions
What is the difference between AEO and SEO?
Traditional SEO optimizes to rank a page in the list of results, while AEO optimizes the content itself so an answer engine can extract and cite a clean answer from it. AEO is about being quoted, not just listed.
Does the AEO Checker work on pasted text as well as URLs?
Yes. You can paste raw content to test a draft before it goes live, or enter a URL to have the tool fetch and analyze the published page exactly as answer engines see it.
What is the Featured-Snippet Readiness estimate?
It is a projection of how likely your page is to win a featured snippet or be quoted in an AI answer, based on your answer placement, passage length and formatting. A higher estimate means your content is easier for machines to lift verbatim.