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AI Visibility Checker

Score how likely AI answer engines (ChatGPT, Google AI Overviews, Perplexity, Copilot) are to see, understand and surface your brand. Checks AI crawler access, brand-entity signals, structured data, citable content and llms.txt — out of 100 with a fix list.

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Quick answer

The AI Visibility Checker scores how likely AI answer engines — ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot — are to see, understand and surface your brand. It crawls your homepage and a few internal pages, then grades the signals these models rely on: whether their crawlers can reach you, whether your content renders without JavaScript, and whether your brand and entity data are clear enough to trust. The result is a single score out of 100, per-platform readiness bars and a prioritized list of fixes.

How it works

  1. Enter your site URL (for example https://example.com) and, optionally, your brand name.
  2. The tool fetches your homepage live, then follows internal links to sample a few key pages so the verdict reflects your whole site.
  3. It reads your robots.txt, llms.txt and sitemap to confirm AI crawlers (GPTBot, PerplexityBot, ClaudeBot, Google-Extended, CCBot and others) are allowed in.
  4. Every signal is weighted by importance and rolled up into a 0–100 score plus an estimated readiness bar for each major AI platform.
  5. You get a prioritized fix list — critical blockers first — each with a concrete how-to.

What it checks

  • AI crawler access — whether robots.txt blocks GPTBot, PerplexityBot, ClaudeBot, Google-Extended or CCBot, plus HTTPS and a valid sitemap.
  • Server-side rendering — whether your main content appears in the initial HTML, since AI crawlers rarely execute JavaScript.
  • Brand & entity signals — Organization/WebSite schema, sameAs links to social profiles, an About page and your brand name in the title.
  • Machine-readable content — JSON-LD structured data, concise quotable passages and question-based headings.
  • Trust & freshness — named authors, publish and update dates, outbound citations and genuine content depth.
  • Brand mention consistency — when you supply a brand name, how consistently it appears across your key pages.

Why it matters

AI answer engines increasingly decide which brands get named when a user asks a question. If a model can't crawl your site, can't parse your content without JavaScript, or can't confirm who you are, it simply leaves you out of the answer — and out of the recommendation. Strong AI visibility means your brand is the one the model surfaces, cites and links to, capturing attention long before the user ever reaches a traditional search results page.

How to improve your score

Start with the critical blockers the report lists first: allow AI crawlers in robots.txt, serve your main content in the initial HTML, and switch fully to HTTPS. Next, strengthen your entity signals — add Organization and WebSite JSON-LD, link your social profiles via sameAs, publish a real About page and keep your brand name in titles and headings. Then earn trust with visible authors, update dates and outbound citations. Re-run the checker after each change to watch your score and platform bars climb.

Frequently asked questions

Does this tool tell me if ChatGPT already cites my site?

No — it measures readiness and likelihood, not live citations. It scores the signals AI answer engines use to find, trust and surface a brand, so a high score means you are far more likely to be seen and cited across ChatGPT, Google AI Overviews, Perplexity and Copilot.

How is AI visibility different from Google ranking?

Traditional ranking is about winning one of the ten blue links. AI visibility is about being read, understood and surfaced inside an AI-generated answer, which depends on crawler access, structured data, a clear brand entity and short, quotable passages rather than classic ranking factors alone.

Why does it ask for a brand name?

The brand field is optional. When you provide it, the tool checks how consistently your brand entity is reinforced — in the page title and throughout the content — which is a key signal for AI systems associating your content with your brand.

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