Backlink & Competitor Tools
Study rivals’ links, authority and rankings — for free.
8 tools · Real Data
Backlinks — links from other websites to yours — remain one of the strongest signals of trust and authority in search. But links are only half the story: to know whether your profile is competitive you have to see what rivals are doing, which domains link to them, and how strong those domains are. Competitive and backlink analysis turns that unknown into a clear picture you can act on.
This category brings both together. Check any domain’s backlink profile and referring domains, estimate authority with DA/PA and domain metrics, look up where you and competitors rank for a keyword, and find the gaps you can close. Because the data comes from real link graphs and live rank checks rather than a fixed marketing number, you can spot genuine opportunities — a link every competitor has that you are missing, or a keyword where a rival is beatable — and build a link and content plan around them.
Most people should begin with their own domain: run the Backlink Checker to see who already links to you, then the DA/PA Checker to compare your authority with three or four direct competitors. If you have a link export from Search Console, the Toxic Backlink Audit flags risky entries worth reviewing before you consider disavowing anything. Finally, use Link Intersect on two competitor pages to shortlist domains you could approach yourself.
Competitive & Backlinks
8 toolsSite Explorer
Full technology & SEO profile of any website (Wappalyzer + BuiltWith style): CMS, theme, plugins, framework, JS & CSS librar…
Open tool →Organic Research / Top Pages
Pull a domain’s most important pages from its sitemap and analyze the topics & keywords they target.
Open tool →Backlink Checker / Verifier
See which domains link to any site, ranked by authority, from our own growing link index — then verify live whether specific…
Open tool →Toxic Backlink Audit
Paste your backlink list (e.g. from Search Console) and flag toxic, spammy or risky links with a toxicity score.
Open tool →Link Intersect / Backlink Gap
Compare outbound link profiles of two competitor pages to find linking domains you could also target.
Open tool →DA / PA Checker — Domain & Page Authority
Check real Domain Authority (DA) and Page Authority (PA) for any website, built on real link-graph authority data.
Open tool → EstimateKeyword Rank Checker
Estimate where a domain ranks for a keyword by analyzing on-page relevance signals against the target term.
Open tool → EstimateMarket / Niche Explorer
Map a niche: aggregate real keyword demand signals and competitor angles to size up a market.
Open tool →Who uses these Competitive & Backlinks tools
The audiences these tools fit best — each page collects the tools for that audience.
Guides for specific audiences
Pages that walk through one of these tools for a specific platform or profession.
- Marketing Agencies: Backlink Checker / Verifier guide — Client link profiles take hours to piece together for reports. See referring domains by authority and confirm placed links are live with anchors.
Frequently asked questions
What is a backlink?
A backlink is a link from another website to a page on your site. Search engines treat relevant, high-quality backlinks as votes of confidence, which is why a strong backlink profile helps you rank.
How can I check backlinks for free?
Use the Backlink Checker to see a domain’s referring links and the DA/PA Checker to estimate its authority. Both run on real link-graph data with no account required.
What are Domain Authority (DA) and Page Authority (PA)?
DA and PA are 0–100 scores that estimate how likely a domain or an individual page is to rank, based mainly on its backlink profile. They are useful for comparing sites, but they are third-party estimates, not a Google metric.
How do I do competitor SEO analysis?
Identify who ranks for your target keywords, then compare their backlinks, authority and on-page content against yours. The Rank Checker, Backlink Checker and DA/PA tools here give you the raw data to find and close those gaps.
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