Broken Link Building: A Beginner-Friendly Tactic
Find dead links on other sites, offer your page as the replacement. A reliable white-hat link tactic.
Read article →How it works
- Enter two competitor page URLs you want to compare.
- The tool fetches both pages live and parses all of their outbound links.
- It groups the external domains each page links to and intersects the two sets.
- You get the shared domains, the ones unique to each page, and a clean list of outreach prospects.
What it shows
- Shared linking domains — sites that both competitor pages reference.
- Unique to page A / page B — domains only one of them links to.
- Outbound domain count — how many external sites each page links out to.
- Anchor text — the clickable text used for each outbound link.
- Rel attributes — whether each link is dofollow or nofollow.
- Target URLs — the exact destination of every external link.
- Prospect list — a deduplicated set of domains worth approaching.
This compares the links on the two pages you supply (their outbound profile), using live HTML. It is not a crawl of the entire web's backlinks pointing at a domain — that requires a licensed index. Use it to surface resource pages, roundups and partners already active in your space.
Common use cases
- Outreach prospecting — find resource and roundup pages that already cite competitors.
- Partnership discovery — spot domains linking across your niche worth a pitch.
- Competitive benchmarking — see who two rivals both reference and why.
- Content sourcing — collect authoritative references competitors trust.
Example
Compare two "best CRM" roundup articles and the tool might show 9 domains both link to — review sites, an industry blog, a comparison directory — plus several unique to each. Those 9 shared domains become your first outreach targets, since they already link to pages like yours.
Frequently asked questions
Does this show who links to a competitor's domain?
No — it shows who the two supplied pages link out to, from live HTML, then intersects those lists. That overlap is your prospecting list. Discovering inbound backlinks to a domain requires a licensed backlink index, so we do not fabricate that data.
How many URLs can I compare?
You compare two pages per run for a clean intersection. Repeat with different competitor pairs to widen your prospect list. To verify a placement after outreach, use the Backlink Checker / Verifier.
How do I turn prospects into links?
Qualify each domain, then pitch genuinely useful content. The full workflow — from finding targets to earning the link — is in our backlink analysis & link building guide and broken link building guide.
