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GEO Checker (Generative Engine Optimization)

Check how optimized your site is for generative engines. Focuses on the GEO fundamentals — AI crawler access, llms.txt, brand-entity strength, structured data and quotable content — and estimates readiness for ChatGPT, Google AI Overviews and Perplexity.

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Quick answer

The GEO Checker grades how well a site is optimized for generative engines — the AI systems behind Google AI Overviews, ChatGPT Search and Perplexity. GEO (Generative Engine Optimization) is about being read, understood and cited by AI, not just ranked in the blue links. The tool crawls your homepage and a few internal pages, inspects the GEO fundamentals — crawlability for AI, structured data, quotable content and authority — and returns a single score out of 100 with per-platform readiness estimates and a prioritized fix list.

How it works

  1. Enter your site or page URL (for example https://example.com).
  2. The tool fetches the page live, then follows internal links to sample a few article pages so the verdict reflects your real content.
  3. It reads your robots.txt, llms.txt and sitemap to confirm AI crawlers (GPTBot, PerplexityBot, ClaudeBot, Google-Extended, CCBot and more) can reach you.
  4. Every signal is weighted and rolled up into a 0–100 score, category sub-scores and a readiness bar for each generative engine.
  5. You get a prioritized list of what to fix — critical blockers first — each with a concrete how-to.

What it checks

  • Crawlability for AI — AI crawler access in robots.txt, server-side rendering, llms.txt and a valid sitemap.
  • Structured data — JSON-LD presence, Article/BlogPosting and Organization/WebSite schema that models can parse.
  • Quotable content — concise citable passages, question-based headings and a TL;DR or summary block up top.
  • Lists & tables — content packaged into scannable chunks that generative engines can lift cleanly.
  • Authority signals — author bylines and outbound citations to trusted sources.
  • Freshness & coverage — visible update dates and comprehensive, in-depth treatment of the topic.

Why GEO matters

Generative engines increasingly sit between your content and your audience. When someone asks an AI a question, the model pulls short, well-structured, well-sourced passages from pages it can crawl and trust — then cites them in its answer. If your content is locked behind JavaScript, missing structured data, or written as long unstructured prose, the model can't extract a clean answer and your brand never appears. GEO makes your pages easy to read, quote and attribute, so you show up inside AI answers rather than only in the ten blue links.

How to improve your score

Tackle the critical blockers first: allow AI crawlers in robots.txt and serve your main content in the initial HTML. Then add JSON-LD structured data, phrase headings as real user questions, and open key pages with a concise TL;DR the model can quote. Strengthen authority with named authors, update dates and outbound citations to trusted sources, and break dense material into lists and tables. Re-run the checker after each change to watch your GEO score and platform bars climb.

Frequently asked questions

What is Generative Engine Optimization (GEO)?

GEO is the practice of optimizing content so generative AI engines can read, understand and cite it. It is the AI-era counterpart to SEO — focused on appearing inside AI answers from ChatGPT, Google AI Overviews and Perplexity rather than only ranking in the classic blue links.

How is GEO different from AEO?

GEO covers the whole picture of being crawlable, trustworthy and quotable to AI engines. AEO (Answer Engine Optimization) is the narrower discipline of structuring individual answers — question headings, concise replies and FAQ schema. GEO is the strategy; AEO is one of its tactics.

Do AI crawlers run JavaScript?

Mostly no. Most AI crawlers read the raw HTML and rarely execute JavaScript, so if your main content is rendered client-side they may see an almost empty page. Serving content server-side (SSR, SSG or prerender) is one of the highest-impact GEO fixes.

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