How to Write Blog Posts That Rank on Google
How to write blog posts that rank: pick a winnable question, build the outline from the SERP, answer in the first 100 words, and update before it decays.
Read article →How it works
- Paste your keyword list into the box — one keyword per line, from a few terms to a full export.
- The tool analyzes each keyword's wording and modifiers and classifies it as Informational, Commercial, Transactional or Navigational.
- It maps every keyword to a funnel stage — ToFu, MoFu or BoFu — and recommends the content type that matches, such as a guide, comparison, product page or brand landing page.
- It charts the intent distribution across your whole list so you can spot gaps and clusters instantly.
- You get a labeled table you can sort and export to build a content calendar around real search intent.
What you get
- Intent label — every keyword tagged Informational, Commercial, Transactional or Navigational based on its wording and modifiers.
- Funnel stage — each term mapped to ToFu, MoFu or BoFu so you know where it sits in the buyer journey.
- Recommended content type — the best-fit format for each intent, from how-to guides to comparison and product pages.
- Intent distribution chart — a visual breakdown of how your list splits across the four intent types.
- Sortable results table — group and filter keywords by intent or stage to plan clusters at speed.
- Bulk classification — a whole list processed in one pass, so you skip guessing intent keyword by keyword.
Why it matters
Search intent is the single strongest signal Google uses to decide which page ranks. If a keyword is transactional but you publish a long explainer, the content type mismatches the query and the page struggles no matter how good it is. Classifying intent first tells you whether each term wants a guide, a comparison, or a buy-now page, and where it sits in the funnel. Skip this step and you burn budget writing the wrong format for terms that will never convert — or never rank in the first place.
How to use the results
Start by sorting the list by intent and funnel stage. Use Transactional and BoFu terms to prioritize product, pricing and service pages that capture ready-to-buy demand first. Route Commercial and MoFu keywords into comparisons, reviews and case studies, and cover Informational, ToFu terms with guides and explainers that build topical authority. Point Navigational queries at the right brand or landing pages. Then read the distribution chart to spot missing funnel stages and balance your content calendar around real demand instead of guesswork.
Frequently asked questions
What are the 4 types of search intent?
The four types are Informational (seeking knowledge or answers), Commercial (researching and comparing options before buying), Transactional (ready to buy or take an action) and Navigational (looking for a specific brand, site or page). Each type maps to a different content format and a different stage of the buyer journey.
How does intent map to the funnel stages?
Informational keywords usually sit at the top of the funnel (ToFu) where people are learning. Commercial keywords fall in the middle (MoFu) as they compare options. Transactional keywords are bottom of the funnel (BoFu) where a purchase happens. Navigational terms can appear anywhere but often signal existing brand awareness.
How many keywords can I classify at once?
You can paste a full list and classify it in a single pass rather than checking terms one by one. Add one keyword per line — from a short seed list to a large export — and the tool labels every term, maps its funnel stage and charts the distribution together.
