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Local SEO Audit

Check NAP (name/address/phone), LocalBusiness schema, contact data and map signals for local ranking readiness.

Fetching live data…

Quick answer

The Local SEO Audit is a free tool that fetches a live page and checks the signals Google relies on to rank a business locally — NAP consistency (name, address, phone), LocalBusiness structured data, contact details and map signals. For brick-and-mortar and service-area businesses, these on-page cues help Google connect your site to your Business Profile and the local pack. The tool reads the real, live HTML and reports exactly which local signals are present, missing or incomplete — no signup needed.

How it works

Enter the URL of your homepage or contact page (for example https://example.com).
The tool fetches the page and parses its HTML, including any embedded JSON-LD.
It scans for NAP details, LocalBusiness schema, map embeds and contact links.
You get a checklist showing which local-ranking signals are in place and which to fix.

What it checks

Business name — a clear, consistent name on the page.
Address — a full postal address that crawlers can read.
Phone number — a tappable tel: link and visible number.
LocalBusiness schema — JSON-LD with type, address and geo data.
Map signals — an embedded Google Map or directions link.
Opening hours — published hours, ideally in structured data.
Contact & social links — email, contact page and profile links.

Common use cases

Local launch prep — make sure NAP and schema exist before promoting a location.
Fixing inconsistent NAP — confirm the on-site details match your Business Profile.
Multi-location audits — check each location page carries its own local signals.
Diagnosing weak local visibility — find the missing cues holding a page back.

Example

Run the tool on a café's homepage and you might see green checks for a visible address and tel: link, a warning that opening hours are text-only rather than in schema, and a red flag that no LocalBusiness JSON-LD is present — a focused list of local fixes.

Frequently asked questions

Is the Local SEO Audit free?

Yes — completely free, with no signup and no limits. Audit as many pages as you like.

Does this replace a Google Business Profile?

No. Your Business Profile and consistent citations across directories matter just as much as on-page signals. This tool covers the website half; learn the rest in our Google Business Profile guide and our local citations and NAP guide.