Word & Character Counter for Etsy Sellers

Why Etsy Sellers need this

Etsy states its limits in characters. Its Help Center says a listing title can be up to 140 characters, and that each of your 13 tags can hold up to 20 characters. Twenty runs out fast: "personalized necklace" is 21 characters, one too many for a tag, and it looks short enough that few sellers would think to count it.

The title has a second, softer limit. Etsy suggests fewer than 15 words and asks you to avoid repetition, and its SEO page notes that search engines show only the first 50 to 60 characters of the page title, which Etsy builds from your item title. A title can fit in 140 and still bury the item name behind a stack of gift phrases.

The Word & Character Counter gives you the numbers for exactly what you paste: words, characters with and without spaces, bytes and the ten most frequent longer words. It knows no Etsy rule and reads no listing, so you hold each number against the limit yourself.

Etsy Sellers specific guidance

Check tags one at a time

The counter has no per-line view. Paste your 13 tags as a list and the Characters card shows one total for all of them, line breaks included: our list of 13 came to 228, a number that says nothing about any single tag. So type or paste one tag, read Characters, compare it with 20, clear the box and paste the next. Words are irrelevant here; a tag of three words is fine if it fits.

Read Characters, not Bytes (UTF-8). Bytes is there for marketplaces that cap bytes; Etsy states tag and title limits in characters, and accented letters push bytes up without adding characters. Etsy's help page also lists which characters a tag may contain: letters, numbers and spaces, an apostrophe or hyphen inside a word, and a set of accented letters. The counter will happily count an ampersand or an emoji, so it cannot tell you a tag is valid, only how long it is.

Read the title three ways

Paste the whole title and read two cards. Characters must stay at 140 or below. Words is the one most sellers skip: Etsy suggests fewer than 15. Then select only the opening words you want a Google searcher to see, roughly what you would fit in 60 characters, and paste them alone. If the item name and its main trait (material, colour, size) are not inside that slice, move them forward. The counter does not mark where character 60 falls, which is why you paste the slice on its own.

Use Top Keywords on the whole tag list

This is the one time to paste all 13 tags together. Top Keywords lists the ten most frequent words longer than three letters, so "necklace" with a count of 6 means six of your tags spend room on the same word. Etsy already matches your title, category and attributes, and phrases that differ by one word add little reach, so each repeat is a slot you could give to a new angle: an occasion, a recipient, a style. Short words such as "her", "mom" or "for" never appear in the list because they have three letters or fewer, so check those by eye. Run the title through the same card: a word counted three times in one title is the repetition Etsy asks you to avoid.

What this tool does not tell you

• It counts the whole paste. There is no per-line or per-tag count, so tags are checked one at a time.
• It knows no Etsy limit and does not warn you. It also cannot tell whether a tag uses characters Etsy accepts.
• It has no Etsy search data: no volume, no ranking and no view of what shoppers type.

Real examples

1. A necklace title that fits 140 but runs to 19 words

Situation

A shop selling gold name necklaces drafts a title by joining its best search phrases with commas. We ran it on 11 November 2026.

Input

Personalized Name Necklace, Custom Name Necklace Gold, Dainty Name Necklace for Women, Personalized Gift for Her, Mothers Day Gift

Reading the result

130 Characters, so it passes the 140 limit, but 19 Words against Etsy's suggested fewer than 15. Top Keywords shows "name" 3, "necklace" 3, "personalized" 2 and "gift" 2: the same item named three times. A rewrite, "Gold Name Necklace, Dainty Personalized Nameplate Pendant, Mothers Day Gift for Her", came to 83 characters and 12 words, with every longer word counted once, and "Gold Name Necklace" now opens the part Google shows.

2. Thirteen tags pasted together: two over the limit, one word in six tags

Situation

The same shop pastes its 13 tags, one per line, to review them in one go. Same day.

Input

13 lines, from name necklace and custom name necklace to birthday gift for her and personalized necklace

Reading the result

One total: 228 Characters (12 of them line breaks), 33 Words, and 1 Paragraph, since single line breaks do not split paragraphs. None of that is about a tag. Top Keywords is the useful part: "necklace" 6, "gift" 6, "name" 3. Pasted one at a time, "personalized necklace" and "birthday gift for her" each showed 21 Characters, one over Etsy's 20; "birthday gift" came to 13. The list needs two shorter tags and fewer repeats of "necklace", which the title, category and attributes already cover.

3. An accented tag: 19 characters, 22 bytes

Situation

A candle maker checks a dessert-scent tag with French accents. Same day.

Input

crème brûlée candle

Reading the result

19 Characters, 17 No spaces, 3 Words, and 22 Bytes (UTF-8), because è, û and é take two bytes each. Etsy states the tag limit in characters and lists è, é and û among the allowed letters, so the tag fits with one character to spare. On this page, Bytes is the card to ignore.

Common mistakes

• Pasting all 13 tags and reading Characters. The total includes every tag and every line break, so it can never show the one tag that is 21 characters long.
• Filling the title to 140 because it fits. Etsy suggests fewer than 15 words and no repetition; our 130-character draft had 19 words and named the item three times.
• Reading Bytes (UTF-8) instead of Characters for an accented tag. "crème brûlée candle" is 22 bytes but 19 characters, and Etsy counts characters.
• Trusting Top Keywords to catch every repeat. It skips words of three letters or fewer, so "her", "mom" and "for" can repeat across tags without showing up.

Frequently asked questions

How long can an Etsy title and an Etsy tag be?

Etsy's Help Center says a listing title can be up to 140 characters, and that you can use up to 13 tags per listing with up to 20 characters each. It also suggests keeping the title under 15 words. Paste the title and read the Characters and Words cards, then paste each tag on its own and read Characters. The counter does not know these limits, so the comparison is yours.

Can I check all 13 tags at once?

Not their length. The counter adds up everything in the box, so 13 tags pasted one per line give one total that includes the line breaks between them. Check each tag on its own against 20 characters. Paste the full list only for the Top Keywords card, which shows words you have repeated across tags, such as "necklace" in six of them. Words of three letters or fewer are left out of that list.

Why are Bytes higher than Characters for my tag?

Accented letters such as é, è or û are stored as two bytes in UTF-8, so a tag like "crème brûlée candle" is 19 characters and 22 bytes. The byte card exists for marketplaces that cap bytes. Etsy states its title and tag limits in characters, so read the Characters card. Etsy's tag help page lists which accented letters a tag may contain; the counter does not check that.

Should I use all 140 characters of an Etsy title?

Etsy does not ask you to. It suggests fewer than 15 words, asks you to avoid repetition and subjective words such as "perfect", and notes that search engines show only the first 50 to 60 characters of the page title it builds from your item title. Write the item name and its key traits first, then check the Words card and the Top Keywords list for repeats before you add more gift phrases.

Reference: Etsy's Help Center page on SEO for shop and listing pages explains that your item title becomes the listing's page title, that search engines show only its first 50 to 60 characters, and that the most important traits belong at the start.