Why Affiliate Marketers need this
When an affiliate site loses ground after a core update, one missing link is rarely the whole story. A common pattern is thin pages: merchant descriptions reused across a roundup, no testing, no first-hand photos, the same picks everyone else wrote. Google's spam policies call that thin affiliation, and links pointed at it do not repair it. Still, links matter when a review page is genuinely good, and that is where affiliate marketers waste time. You send ten outreach emails, a few editors say yes, and weeks later nobody knows whether the link went live, whether the anchor was changed to the brand name, or whether it came back nofollow or sponsored.
The Backlink Checker / Verifier answers two narrow questions. Enter a domain, and it lists referring domains from SeoMods' own link index, strongest first. Paste up to ten pages you expect a link from, and it fetches each one live and reports a status (Live, No link found or Page unavailable), the anchor text, the rel value and notes. It will not tell you whether a link helps you rank, and it does not see the whole web.
Affiliate Marketers specific guidance
Start with the pages you were promised
Open your outreach sheet and pick the ten links you were promised for review pages, such as /best-standing-desks/ or /reviews/ergonomic-chair-review/. Enter your own domain, then paste the exact source URLs the editors gave you, one per line, with the anchor you agreed on if you have one. Each page comes back in the Live link verification table with a Status of Live, Live, with notes, No link found or Page unavailable, plus the anchor text, the rel value and notes such as the HTTP code of a page that failed. A 404 or a missing link means a polite conversation with the editor, not a penalty. What this does not prove: a found link says nothing about whether Google has crawled that page, indexed it or counts the link. The tool also checks only the pages you paste, so it will not discover links you never knew about.
Read the rel, anchor and notes columns
Some editors tag partner placements as sponsored, which is fine, and forum or comment links often arrive as ugc. Read the rel value first: nofollow, sponsored or ugc means the publisher marked the link as not endorsing you, while a plain followed link shows as dofollow. Then compare the anchor with your brief, because a bare URL or a generic click here is a different asset from a descriptive phrase. Check the notes for noindex or a canonical pointing at another URL, since a link on a page that canonicalizes elsewhere deserves a follow-up. A quick ten-minute job is to colour each row green, amber or red in your sheet. None of this shows traffic or rankings; it shows only what the page's HTML says on the day you run it.
Use rival domains as targets, not as a template
Run a competing review site as its own separate lookup. The Top referring domains table lists at most the strongest 100, each with an authority score from 0 to 100, which is SeoMods' own number and not a Google metric. Scan for publications that link to a rival's review in your product category, and note which are roundups, resource pages or forums. Pick three and pitch them something your page has that theirs lacks, such as your own test data. Do not chase authority alone: a strong domain that never covers your product category is a weak fit for a review page. A dash in a row means that domain's pages are not processed yet, not that the link is missing. There is no link gap view, so compare lists by hand.
Example scenarios
1. Six promised links to one review page
- Situation
- Illustrative example: you spent two weeks pitching editors for links to a robot vacuum review at /reviews/robot-vacuum-review/ on your own site. Six said yes, and you want to know which links are actually live before you send the next batch.
- Input
- Domain: yourreviewsite.com. Pasted pages, one per line, each with the agreed anchor after a | sign:
https://example-homeblog.com/best-robot-vacuums/| robot vacuum review, thenhttps://example-gadgets.com/roundup/vacuums-2026/| best robot vacuum, plus four more source URLs. - Reading the result
- You would typically see Pages checked: 6 and Live backlinks: 4. Two rows did not pass: one shows Page unavailable with a note that the page returned HTTP 404 (the editor moved the post), and one shows No link found, which means the page loads but the link was cut or never added. Email only those two editors. The four live rows still need their anchor and rel read before you call them done.
2. Anchor changed and rel set to sponsored
- Situation
- Illustrative example: an editor agreed to link your standing desk review with the anchor best standing desks, but the article went live with a different anchor. You suspect the link was also tagged because your outreach mentioned a free review unit.
- Input
- Domain: yourreviewsite.com. Pasted page with the agreed anchor:
https://example-officelife.com/home-office-upgrades/| best standing desks - Reading the result
- The cards would read Pages checked: 1 and Live backlinks: 1, and the row might show Live, with notes, anchor text yourreviewsite.com, rel sponsored, and notes saying the expected anchor text was not found and every link to the target is nofollow / sponsored / ugc. That tells you the link exists, the anchor is a bare brand name and the publisher marked it as sponsored. Decide whether to ask for a descriptive anchor, and accept the sponsored tag if it matches how the placement was arranged. The result says nothing about rankings.
3. Mining a rival review site for pitch targets
- Situation
- Illustrative example: you run a hiking gear review site and a larger competitor keeps outranking you on boot reviews. You want a short list of publications to pitch with your own field-test photos.
- Input
- Domain: rival-trailgear-reviews.com, with the second field left empty.
- Reading the result
- You would get cards for Referring domains and Strongest authority, then a table of up to 100 domains. Suppose 35 rows carry an example linking page and anchor, and 65 show dashes because those domains are not processed yet. Shortlist three outdoor roundup or resource pages from the processed rows. Do not treat the dashes as missing links, and do not read the shares in the link profile as shares of all their links.
Common mistakes
- Treating more links as the fix for a thin review. If the page reuses merchant copy and has no original testing, it is still thin affiliation. Fix the page first, then pursue links to it.
- Assuming a found link counts. A present link only means the HTML contains it today. It does not show that the page is indexed, that Google counts the link or that it will move a ranking.
- Reading a dash as a missing link. A dash in the referring-domain table means that domain's pages are not processed yet. Verify the actual page by pasting its URL.
- Ignoring rel and canonical notes. A link that is sponsored, nofollow or sits on a page canonicalized elsewhere is a different result from a followed link on a self-canonical page. Log the rel value next to every outreach row.
- Comparing monthly counts as growth. The link index grows over time, so a higher referring-domain count next month may reflect wider coverage rather than new links. Record the date with every figure and confirm key links page by page.
Frequently asked questions
How do I check whether an outreach link to my review page actually went live?
Enter your domain, then paste the source page URLs the editors gave you into the second field, one per line, up to ten. The tool fetches each page live and tells you whether a link to your domain is present, plus the anchor text, the rel value and notes, such as the HTTP code when the page fails to load. If a page shows no link, open it yourself and check whether the link sits on a different URL before emailing the editor. The result reflects the page at the moment of the run, not what Google has processed.
Do nofollow or sponsored links on a review page still matter for affiliate SEO?
They are not worthless, but they are a different thing from a plain followed link, and the tool shows which one you got. Editors often mark partner or paid placements as sponsored, and forum or comment links as ugc. A sponsored link can still send readers to your review. What the tool cannot tell you is how much weight any of them carries in rankings, so judge a link by the audience of the page it sits on as well.
Can I see a competitor's affiliate site backlinks and compare them with mine?
Yes, one domain per run. Enter the rival's domain to see its strongest referring domains with an authority score from 0 to 100, plus an example linking page and anchor where the domain has been processed. Then run your own domain separately and compare the two lists yourself, since there is no side-by-side view or link gap. Coverage grows over time, so a small rival may show few domains, and an empty list does not prove there are no links.
Will more backlinks fix my affiliate site after the helpful content update?
Not by themselves. Google's spam policies treat pages that reuse merchant descriptions or follow a template as thin affiliation, and links do not change that. Google's guidance points to adding your own value, such as original testing, photos and honest comparisons. Backlinks to a review page that already has first-hand evidence are worth pursuing; links to a thin roundup mostly point more attention at the weak page. Use the checker to confirm links to your best pages, not to rescue weak ones.
Can this tool track my affiliate backlinks every month?
It does not keep history, send scheduled reports or flag lost and new links. For a monthly check, run your domain and your pasted pages on a set date and record the figures with that date in your own sheet. Because the link index itself grows, a higher referring-domain count next month may come from wider coverage rather than from new links, so check the pasted pages individually. Free members can save a site to My sites and re-test the links they added.
Reference: Before you build links to a roundup, read Google's spam policies on thin affiliation, which describe pages that copy merchant descriptions or reuse templates and say good affiliate sites add their own value.